About & Expertise

Specialized in integrated marketing strategies, paid media campaigns, and SEO/SEM techniques that have delivered measurable business outcomes. Successfully increased organic website traffic by 30%, improved conversion rates by 22%, and reduced customer acquisition cost (CAC) by 20% through data-driven growth initiatives.

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Core Expertise

Strategic Marketing Planning
Performance Marketing & SEO
B2B & B2C Sales Optimization
Data Analytics & CRM
Content Creation & Copywriting

Technical Proficiencies

Google Analytics
HubSpot
CRM Systems (Salesforce)
SEO Tools (SEMrush, Ahrefs)
Email Marketing Platforms

Featured Projects

Demonstrating practical application of skills through detailed project case studies with measurable outcomes

Jan '25 — Mar '25

SEO-Led Content Revamp for MoveInSync

Audited 150+ pages and developed new content structure targeting high-value keywords to boost organic visibility and user engagement.

30% Organic Traffic
25% Page Dwell Time
18% Lead Capture Rate
Tools Used:
  • Hotjar Analytics
  • SEMrush
  • A/B Testing
Methodology: Conducted comprehensive content audit using advanced SEO tools, identified content gaps, and implemented A/B tested CTAs. Used Hotjar analytics for UX optimization to improve user journey and conversion paths.
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Dec '24 — Feb '25

Performance Marketing Revamp for B2B Shuttle Service

Launched segmented LinkedIn and Google Ads campaigns based on detailed ICPs to optimize customer acquisition costs while maintaining lead quality.

20% CAC Reduction
85%+ MQL Quality
35% CTR Improvement
Tools Used:
  • LinkedIn Ads
  • Google Ads
  • Behavioral Targeting
Methodology: Developed detailed ICPs through market research, created segmented campaigns with personalized messaging, and implemented behavioral retargeting strategies to improve conversion rates and reduce acquisition costs.
View Full Case Study

Ready to Drive Growth Together?

Let's discuss how data-driven marketing strategies can accelerate your business objectives.

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Available for:

Marketing Strategy Consulting Performance Marketing Campaigns SEO/SEM Optimization Growth Strategy Development
📍 India
⚡ I typically respond within 24 hours